This course aims to equip participants with the skills to effectively manage risks in the development and execution of marketing strategies. 📊

By the end of the course, learners will be able to:

📈 Create Comprehensive Marketing Strategies and Action Plans: Develop robust marketing strategies that identify potential risks and outline contingency plans to mitigate those risks.

🎯 Determine the Ideal Value Proposition for Customers: Assess and mitigate risks associated with customer value propositions to ensure alignment with market demands and customer expectations.

🔧 Utilize Key Marketing Tools and Techniques: Apply essential marketing tools and techniques to identify, analyze, and manage risks throughout the marketing lifecycle.

Participants will gain practical insights into integrating risk management principles into their marketing practices to enhance decision-making and drive successful outcomes. 🚀

🎓 This course does not have any formal prerequisites. However, to maximize the benefits of the training, it is recommended that participants have:

🎓 Educational Background: A basic educational qualification, such as a high school diploma or equivalent.

💼 Work Experience: Relevant work experience, including prior roles in supervisory or managerial positions or experience in a business setting.

📅 Age Requirement: Participants should be 18 or older.

💻 Skills and Competencies: Basic proficiency in computer skills and familiarity with common business software (e.g., Microsoft Office).

🌍 Language Proficiency: A basic level of English is required if the course is conducted in a language other than the participant’s native language.

👥 Who Should Attend? The “Fundamental Marketing Strategies” course is designed for a broad range of professionals who want to enhance their managerial abilities. Here are some groups who would benefit from attending:

🌟 New Managers: Recently promoted individuals needing foundational skills in leadership and decision-making.

🚀 Aspiring Managers: Professionals preparing for management roles with core skills in leadership.

👥 Team Leaders: Those leading teams without formal management titles seeking structured insights.

🔄 Experienced Managers: Seasoned managers looking to refresh their skills and adopt new techniques.

📊 Project Managers: Professionals managing projects needing enhanced leadership and coordination skills.

🧑‍🤝‍🧑 HR Professionals: HR specialists wanting to understand managerial challenges.

📈 Entrepreneurs and Business Owners: Individuals running businesses looking to hone management skills.

🔗 Cross-functional Teams: Team members across departments needing management skills for collaboration.

🌐 The course is tailored to provide practical tools and strategies applicable to various managerial scenarios, making it relevant for anyone looking to strengthen their Strategic Management and Marketing capabilities.

🌐 The International Academy of Management and Business Administration (IAMBA) is an institution specializing in higher education in management and business administration. IAMBA has members and chapters registered in over 145 countries, providing brand recognition for the association and for our individual designations.

In the last three years alone, IAMBA has been chosen by notable entities, including:

• Greek Ministry of Management and Finance 🇬🇷
• Chinese Government 🇨🇳
• Capital Markets Authority of Saudi Arabia 🇸🇦
• Dubai Stock Exchange (Dubai Financial Market) 🇦🇪
• Kuwait Ministry of Economy 🇰🇼
• Singapore Monetary Authority 🇸🇬
• Qatar Financial Centre 🇶🇦
• And others...

🤝 Our Partners

🎓 ACBSP: The Accreditation Council for Business Schools and Programs, specializing in the quality and integrity of management and business degree programs.

📚 UK Register of E-Learning Services Providers: Ensuring quality and standards in e-learning services.

🏆 The CPD Certification Service: CPD stands for Continuing Professional Development, a holistic approach to enhance personal skills and proficiency.

🏅 Association Memberships

The International Academy of Management and Business Administration is recognized by two distinguished bodies in Europe and the United States:

🌐 EFMD: A member of The European Foundation for Management Development, dedicated to enhancing excellence in management education and development.

🇺🇸 ANSI: The American National Standards Institute, overseeing the creation of norms and guidelines impacting businesses across sectors.

⏳ Open duration of 1 month (self-paced):

Our training programs are available 24/7, allowing you to engage with the material at your convenience. 🕒

We offer a flexible route of e-learning since you are not required to complete the course in one session; you can return to the training as often as needed. 🔄

The system automatically bookmarks your last accessed page, so you’ll be seamlessly directed back to where you left off. 📖

📅 Start date of Training:

Upon completion of your enrollment and payment process, the Education Department will reach out to you to set up your e-learning space. 📅

In this space, you will have access to course materials, assignments, and examination details. 📚

👩‍🏫 Tutor Support:

During your training period, you will have the advantage of guidance and support from your e-tutor. 👩‍🏫

🎓 Certificate of Competence in Fundamental Marketing Strategies

Whichever way you choose to take the course, you will receive:

🏅 Expert-Level Digital Badge: Digital badges are web-enabled versions of a credential, certification, or learning outcome that provide valid verification of your credential. They protect the integrity of your credential by providing a link to the verified data from IAMBA that cannot be falsified. Your Digital Badge allows you to access labor market insights, including job openings, salary ranges, and selected top employers. You can display the badge in your email signature, electronic copies of your resume, and on social media sites like LinkedIn, Facebook, and Twitter!

👨‍🏫 Our e-tutors: Our Directorate for Education and Skills helps individuals and nations identify and develop the knowledge, skills, and values that drive better jobs and better lives, generate prosperity, and promote social inclusion. Our tutors are expert trainers and managers with strong academic and industry backgrounds, possessing sector-specific skills and practical experience.

📚 High-Quality Learning Materials:

• Rigorous Content Development: Our materials are meticulously developed by experts in their fields, based on the latest research, industry standards, and pedagogical best practices.
• Engaging and Interactive Formats: We employ various formats to cater to different learning styles, including interactive multimedia and real-world case studies.
• Up-to-Date and Relevant: Our materials are regularly reviewed and updated to reflect current trends and emerging best practices.
• Comprehensive and Structured: Each program is designed with a clear structure, building progressively from foundational concepts to advanced topics.
• User-Centric Design: Our materials prioritize usability and accessibility, ensuring clarity and ease of navigation.
• Quality Assurance: We implement a rigorous quality assurance process, including peer reviews and feedback loops.
• Real-World Application: We focus on practical application by incorporating real-life scenarios and problem-solving exercises.
• Feedback and Support: Ongoing support and feedback mechanisms help learners navigate the materials and address challenges.
• Accreditation and Endorsements: Our materials are accredited or endorsed by industry and educational bodies, validating their quality.

🌐 Alumni Portal: You will be connected with a large global network of professionals from the UK, USA, Germany, Sweden, Saudi Arabia, and more to exchange experience and expertise.

📄 CV Insertion in IAMBA Database:

Participation in this course will entitle you to have your CV inserted in the IAMBA database, which will be distributed to companies, organizations, and headhunters within the IAMBA’s international network.

🏢 Work-Experience Placement Opportunities: With our certificates, you will have the chance to apply with leading companies and gain access to work-experience placement opportunities.

💼 Industry Collaboration: The employability-focused curriculum of the course has been designed in collaboration with a range of employers, including:

• 💰 CDC Wealth Management
• 🔍 Google
• 📦 Amazon
• 🎓 NCC Education
• 🏥 NHS
• 🚀 Uplift Associates

🎓 The Academy is pleased to offer distinguished students: The opportunity to apply for a visa to visit leading companies such as Google, Amazon, and Harvard University, in recognition of their exceptional academic achievements.

💼 Optional Paid Work Placement: The Academy-based employability team will support excellent students in securing an optional paid work placement to further enhance your employability. You’ll earn an average salary of £14,000-£18,000 a year, depending on your location.

📚 Practical Application of Learning: Placements are an excellent opportunity to put your learning with IAMBA into practice and understand the context for your new knowledge.